Testimonials

Social media is now an essential component to excellent marketing. Paul Chaney, a real-world marketing executive himself, provides both a strategic overview and a tactical blueprint to exactly what you need to know for success in the digital world. This is no academic tome, it is practical and useful advice you can apply to grow your business today.

David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

There's no one better qualified to explain the power of social media than Paul Chaney. He's done it with our audience for years. If you want to understand how online conversations, opinions and recommendations affect you and your business, read this book.

Kerry Murdock, publisher, Practical eCommerce Magazine

A handshake is a symbol of trust in business and Paul Chaney shows you how to use social media, today's form of handshake, to engage your customers and build trust like never before.

John Jantsch, bestselling author of Duct Tape Marketing

The Digital Handshake evokes the new marketing relationships of today, where it's not about artificial marketing speak, but real relationships. You couldn't ask for a better small business guide to today's changed online landscape. Paul Chaney is the person to help you navigate it.

Anita Campbell, small business expert, editor, Small Business Trends

Paul Chaney has done an extraordinary job in The Digital Handshake to help us understand the why and the how of digital media and what we need to harness its power and possibilities for our businesses. He has mastered the information in such a way to guide those of us 'non-techies' who need a step-by-step guide to navigate social media.

Terri Murphy, author of E-Listing & E-Selling Secrets, speaker, consultant

The Digital Handshake provides a road map that moves tried and true relationship development practices into the digital world. Irrespective of a reader's knowledge and experience level in this critical business development area, they will gain valuable insights. Paul Chaney shares the answers to common questions, as well as the real world experiences we can learn from. The quality of his ideas on what to do and not to do as one builds this component of their marketing effort make this book a must read!

Don Hutson, speaker and co-author of The NY Times #1 best-seller, The One Minute Entrepreneur, and CEO of U. S. Learning

With The Digital Handshake Paul Chaney proves once again that he is a visionary and an inspiration when it comes to social media. Conducting business with a handshake is based on trust that value is forthcoming. The Digital Handshake lives up to its name. Paul Chaney has written an easy to read book that offers practical advice on how to get started in social media marketing. A must read for every marketing professional who understands the importance of relationship marketing.

Toby Bloomberg, founder, Bloomberg Marketing and author of the Diva Marketing blog

Five minutes into meeting Paul Chaney, I realized I was talking to someone who intuitively understood what 'social' meant. In The Digital Handshake he has successfully married that intuitive understanding with years of professional social media experience.

Jeff Turner, president, Real Estate Shows; co-founder, Social Media Marketing Institute